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This study aims to highlight the potential of digitised historic newspapers.

This paper is a review of digitised historic newspapers as a primary source for marketing historians. It provides a survey of what is available internationally free of charge to the user. It also includes examples of the use of digitised historic newspapers drawn from the author’s own research.

The paper reveals the huge potential for marketing historians of what is now available in a growing number of countries across the world. Much of this material is available free of charge to researchers with a connection to the internet.

To the best of the author’s knowledge, this is the first paper to explore digitised historic newspapers as a primary source for marketing historians.

The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing.

This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval and Roman eras.

One of the significant findings of this paper is the key role the state has played in the development of marketing practice in Britain, the construction of pavements being a good example.

Apart from Nevett’s 1982 history of British advertising and the author’s Routledge Companion to the History of Marketing chapter, this is the first survey of the historical development of British marketing practice. It assembles and presents in a useful way important information. This paper will be of interest to marketing historians, especially students and researchers new to the subject.

This paper explores the development of a luxury retail shoe brand in Belle Époque Vienna.

Footwear retailing and marketing history is a neglected area. Unfortunately, no business records have survived from Robert Schlesinger’s shoe stores. However, it has been possible to reconstruct the history of the development of the Paprika Schlesinger brand from its extensive advertising in the Viennese newspaper, the Neue Freie Presse, with the guidance of the founder’s grandson, Prof Robert A. Shaw, Emeritus Professor of Chemistry, Birkbeck, University of London, England. This case study would not have been possible without the digitization of some major collections of primary sources. In 2014, the European Union’s Europeana digitization initiative launched a new portal via the Library of Europe website which provides access to selected digitized historic newspaper collections in libraries across Europe. The project partners include the Austrian National Library which has digitized full runs of several major historic Austrian newspapers, including the Neue Freie Presse. Other project partners which have digitized historic newspapers which are relevant to this paper are the Landesbibliothek Dr Friedrich Teßmann of Italy’s Südtirol region, the National Library of France and the Berlin State Library. An associate project partner library, the Slovenian National and University Library’s Digital Library of Slovenia, has also digitized relevant historic newspapers. Furthermore, the City of Vienna has digitized a complete set of Vienna city directories as part of its Wienbibliothek Digital project.

This paper suggests that Robert Schlesinger created one of the first European luxury retail shoe brands.

This is the first academic study of the historical development of the advertising and marketing of a European luxury retail shoe brand.

The US Department of Agriculture (USDA), Soil Conservation Services (SCS) rainfall-runoff model has been applied worldwide since 1954 and adopted by Malaysian government agencies. Malaysia does not have regional specific curve numbers (CN) available for the use in rainfall-runoff modelling, and therefore a SCS-CN practitioner has no option but to adopt its guideline and handbook values which are specific to the US region. The selection of CN to represent a watershed becomes subjective and even inconsistent to represent similar land cover area. In recent decades, hydrologists argue about the accuracy of the predicted runoff results from the model and challenge the validity of the key parameter, initial abstraction ratio coefficient (λ) and the use of CN. Unlike the conventional SCS-CN technique, the proposed calibration methodology in this chapter discarded the use of CN as input to the SCS model and derived statistically significant CN value of a specific region through rainfall-runoff events directly under the guide of inferential statistics. Between July and October of 2004, the derived λ was 0.015, while λ = 0.20 was rejected at alpha = 0.01 level at Melana watershed in Johor, Malaysia. Optimum CN of 88.9 was derived from the 99% confidence interval range from 87.4 to 96.6 at Melana watershed. Residual sum of square (RSS) was reduced by 79% while the runoff model of Nash–Sutcliffe was improved by 233%. The SCS rainfall-runoff model can be calibrated quickly to address urban runoff prediction challenge under rapid land use and land cover changes.

This paper aims to explore the question: “What is the relationship between standards and business models?” and illustrate the conceptual linkage with reference to developments in the mobile communications industry.

A succinct overview of literature on standardization, business models and platform markets in the paper leads to a hypothesis on the relationship between present‐day standardization processes and business model design. This is then explored by means of three short case studies.

The case studies of Mobile‐ICT illustrate that regardless of institutional orientation or process, the most important standardization strategy for equipment and service providers is to create platforms that are open to the development of complementary products and services while at the same time preserving the proprietary edge necessary to ensure lock‐in effects. All three cases yielded strong reasons to doubt whether many of the traditional advantages of standardization (interoperability, economies of scale, positive externalities, etc.) will be achieved equitably for all of the stakeholders.

This is an exploratory paper that aims to shed light on present‐day concerns about “failure” in the standardisation paradigm.

The purpose of this study is to respond to the Journal of Historical Research in Marketing special issue call for discussions that can assist advertising and marketing history researchers locate primary sources of interest to their research by describing the resources available through the online family history websites Ancestry.com and FindMyPast.com.

Brief histories of Ancestry and FindMyPast are presented, based on publicly available records and secondary sources. This paper explains the types of data researchers can access via Ancestry.com and FindMypast.com, the costs of access and then provides some examples of how these resources have been used in past research by marketing and advertising historians.

Family history websites such as Ancestry and FindMyPast can provide researchers with access to a wide variety of data sources, such as census and voting records; immigration records; city directories; birth, marriage and death records; military records; and almanacs and gazetteers, but at a cost. In some cases, paying for digital access to records is more convenient, timely and can cost less than travelling to access these same documents in physical form. Depending on the researcher’s geographical location and the country from which records are sought, this can add up to quite a cost savings. When using these sources, it is wise to determine which database contains more of the records you are searching for; Ancestry tends to have better US and Canadian resources, while FindMyPast covers the UK better.

Researchers interested in conducting advertising and marketing history research need access to primary data sources. Given restricted travel budgets and, indeed, restricted travel under COVID-19 conditions, gaining access to primary sources in digital form can allow researchers to continue their work. At any time, gaining access to digital records without having to travel can speed up the research process. Researchers new to the field, and those with many years of experience, can benefit from learning more about family history databases as primary data sources.